setembro 2024 - Lorenna Eunapio

Lorenna Eunapio's marketing approach to B2B personalization

<img loading="lazy" width="2560" height="1700" src="https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting.png" class="attachment-large-thumb size-large-thumb wp-post-image" alt="Lorenna Eunapio's marketing approach to B2B personalization" decoding="async" srcset="https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting.png 2560w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-300x199.png 300w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-1024x680.png 1024w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-768x510.png 768w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-1536x1020.png 1536w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-2048x1360.png 2048w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-1000x664.png 1000w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-230x153.png 230w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-350x232.png 350w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-480x319.png 480w" sizes="(max-width: 2560px) 100vw, 2560px" />

26 setembro, 202426 setembro, 2024Marketing

Meu approach para criar personalizar mensagens para personas B2B

Este blog aborda meu approach para lidar com a personalização de mensagens B2B para diferentes membros do comitê de compras.

Lorenna Eunapio's marketing approach to B2B personalization

<img loading="lazy" width="2560" height="1700" src="https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting.png" class="attachment-large-thumb size-large-thumb wp-post-image" alt="Lorenna Eunapio's marketing approach to B2B personalization" decoding="async" srcset="https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting.png 2560w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-300x199.png 300w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-1024x680.png 1024w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-768x510.png 768w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-1536x1020.png 1536w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-2048x1360.png 2048w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-1000x664.png 1000w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-230x153.png 230w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-350x232.png 350w, https://lorennaeunapio.com/wp-content/uploads/2024/09/ABM-messaging-personalization-marketing-consulting-480x319.png 480w" sizes="(max-width: 2560px) 100vw, 2560px" />

26 setembro, 202426 setembro, 2024Marketing

Meu approach para criar personalizar mensagens para personas B2B

No outro dia, participei de uma discussão no LinkedIn que me fez pensar. O tema era: “Você está lidando com múltiplas personas […]