How I can help you

Integrated Marketing Strategy

Marketing works best when everything connects. Let’s build a unified strategy that ties your foundations to positioning, messaging, and tactics into a cohesive plan.

I’ve never believed in segmenting marketing strategy and tactics into many disconnected boxes. For me, everything needs to be related. From digital campaigns to social media and events, a good marketing strategy is connected, multi-touch, and has a mission of amplifying the brand, regardless of the stage of the funnel. With an extensive background in digital and traditional strategies, and the ability to incorporate AI-driven insights, we can ensure that your online efforts are not just tacked on—they’re core parts of a fully integrated marketing plan. AI helps us understand customer behaviors better, optimize campaigns in real-time, and automate complex workflows, making your strategy not only smarter but more efficient.

Content Marketing Strategy

Content is the heart of a good strategy. Together, we’ll craft stories that resonate and get results—whether it’s blogs, videos, or social media.

I truly believe that content is the heart of a good marketing strategy—whether it’s blogs, video content, or social media posts, I’ll help you build a strategy that turns heads and drives results. As a journalist with years of experience in corporate content for traditional, digital, and social media marketing, we’ll ensure your content gets seen by the right people, in the right places, across every relevant platform.

Growth Marketing

Growth isn’t luck—it’s strategy. We’ll optimize every touchpoint, online and offline, to unlock your full growth potential.

Growth marketing is all about optimizing every stage of the customer journey, both online and offline. With a strong foundation in digital marketing and a results-oriented mindset, I can help you fine-tune your digital and offline channels, as well as guarantee a sales alignment, to ensure we’re maximizing every opportunity for growth. From AI-powered A/B testing to advanced analytics that forecast trends and customer needs, innovation is central to how I help you build a scalable growth strategy that works across all platforms. Together, we’ll create a growth engine that’s both agile and data-driven.

Account-Based Marketing (ABM)

Want to engage your most valuable accounts? I’ll help you craft personalized ABM strategies that move key prospects faster through the funnel.

If you’re looking to engage high-value accounts with personalized marketing, ABM is the way to go—and I’m here to guide you through it. With almost a life dedicated to ABM, since my early days in the Oil & Gas industry, I feel my ABM knowledge has been evolving together with this industry. We can do it with or without tools (although software like 6sense and Demandbase make our lives much easier). With AI advancements, we can take ABM to the next level—using predictive analytics to find accounts more likely to convert and automating personalized outreach based on each account’s unique behaviors. I can help you create tailored campaigns that make your top accounts feel seen and valued. We’ll align sales and marketing to deliver a personalized experience that moves your most important prospects through the funnel, faster.

Events Marketing

Events are more than moments—they’re lasting connections. Let’s create experiences that engage your audience and drive real outcomes.

Whether it’s a big industry event or an intimate workshop, we make the most out of every opportunity for guaranteed success. After running events such as big tradeshows, international brand launches, and smaller workshops (not to mention virtual events), I’m extremely well-versed in the art of events marketing, from planning to execution. Using AI-driven insights, we can predict audience engagement, personalize event experiences, and even automate post-event follow-ups to ensure those connections turn into business outcomes. Together, we’ll make sure your event not only wows your audience but also drives real results.

Marketing Automation

There's no smart Marketing without automation and AI. With all the new tools at our disposal, there's no reason to run Marketing campaigns manually.

Automation isn’t just efficiency—it’s intelligence. Let’s streamline your marketing, and nurture leads, so you never miss an opportunity. With strong experience in CRMs and MAPs such as Hubspot and Salesforce/Pardot, I can help you both with data migration as well as with setting up systems that nurture your leads, send the right message at the right time, and make sure no opportunity falls through the cracks. Now, with AI integrated into automation tools, we can personalize customer journeys at scale, predict next best actions, and fine-tune messaging based on real-time data. Let’s streamline your marketing so you can focus on what really matters—growing your business.