My approach to craft personalized messages for multiple B2B personas
This blog goes through my personal approach to dealing with personalization of B2B messages for different members of the buying committee.
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Wait, what? The unexpected path to my PhD in Seville
About a year ago, I decided to pursue a PhD. It was a decision that intertwined with my move to Spain, but […]
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How I (Accidentally) Became a Digital Nomad
I never thought I would technically become a digital nomad at some point in my life. I always found this term super […]
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Can We Talk About Burnout?
Or at least talk about it more often… As leaders, employers, and even as friends, we have a responsibility to address burnout […]
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My Top 5 Marketing Podcasts You Need to Tune Into
I’m a huge fan of podcasts and always have my headphones on, whether I’m catching up on the latest trends, diving into […]
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Who are your influencers?
I know, I know. Everybody is talking about the same just one topic lately: the transformations that quarantine will bring and the […]
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4 SEO questions to ask before start working on your international websites
And this SEO topic, again… The Persistent Challenge of International SEO Many times throughout my career in international marketing, I have encountered […]
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My Marketing budget is over!
“No more budget for this year.” Oh, I can’t remember how many times in my career I heard (or even said) that. […]
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Digital Marketing and Branding: how to work a brand in the digital environment?
There is no news in telling that the Internet changed – and a lot – the way a consumer interacts with the […]
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