From the Stage to the Classroom: Flamenco, Marketing, and the Creative Economy
Another hybrid class successfully delivered! It’s always a pleasure to “come back” to my university (whether in person or virtually) to share […]
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Flamenco, the Economy, and Place Marketig: lessons from the Festival de Jerez
For two days, I immersed myself in one of the most important flamenco festivals in the world: the Festival de Jerez. Every […]
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My approach to craft personalized messages for multiple B2B personas
This blog goes through my personal approach to dealing with personalization of B2B messages for different members of the buying committee.
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My Top 5 Marketing Podcasts You Need to Tune Into
I’m a huge fan of podcasts and always have my headphones on, whether I’m catching up on the latest trends, diving into […]
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Who are your influencers?
I know, I know. Everybody is talking about the same just one topic lately: the transformations that quarantine will bring and the […]
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4 SEO questions to ask before start working on your international websites
And this SEO topic, again… The Persistent Challenge of International SEO Many times throughout my career in international marketing, I have encountered […]
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My Marketing budget is over!
“No more budget for this year.” Oh, I can’t remember how many times in my career I heard (or even said) that. […]
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Digital Marketing and Branding: how to work a brand in the digital environment?
There is no news in telling that the Internet changed – and a lot – the way a consumer interacts with the […]
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